Did you know that 40% of all urban travel in the US is less than 2 miles? 2 miles is nothing; especially in a high density, flat place like Tempe where the weather is always great. Yet a huge percentage of Americans continue to use their cars for these short trips.
Clif Bar has launched a new campaign called the 2 Mile Challenge which aims to encourage more people to use bikes for short trips. Clif has tricked out a bus to run on biodiesel and is touring the western US to promote the 2 Mile Challenge. Inside the bus is apparently an interactive display that allows you to calculate a 2 mile radius around your house and to see stores, restaurants etc. that fall within that area – the website has the same feature.
Clif Bar is targeting college campuses for their tour, and we just found out that the 2 Mile Challenge is coming to ASU on Wed, Oct 3rd. Looks like there will be live music, free Clif Bars and demo bikes including ultra cool Xtracycles. TBAG is going to go check it out – you should too.