Archive for the “New Belgium” Category


How do you prepare for the best bike event around? You prefunk all week! This year’s Tempe Tour de Fat (Oct. 5) is preceded by rides, beer and bikes galore!

Tour de Fat Week – an event every night! 

Tue Oct 1 - Backyard Games and Clips of Faith Films Viewing – The Yard – 7pm-9pm:

Wed Oct 2 - New Belgium Tap Takeover – Boulders on Broadway – 6pm-9pm:

Thurs Oct 3 - Tempe – 80′s workout ride and bike giveaway – Meet 6:30 p.m. @ Tavern on Mill

Let’s get physical! This time around, strap on your spandex attire for the final warmup ride before Tempe Tour de Fat. Stretch out on your bike starting at 6:30 p.m. at the Tavern on Mill, then get some cardio at 7pm when you cruise to Gringo Star, Taste of Tops, and- for the final stretch- dig deeper to get to Casey Moore’s for the chance to win a 2013 New Belgium Cruiser!

RSVP here:

Fri Oct 4 - Handlebar Tempe – Meet the Carnies – 7pm-9pm:

TEMPE TOUR DE FAT! SAT OCT 5th – 11am-5pm

And the main event! Tempe Tour de Fat! RSVP here and invite all of your friends: 100% of the proceeds from the Tempe Tour de Fat go to local bicycling non-profits like: Tempe Bicycle Action GroupBike Saviours, and The Mountain Bike Association of Arizona (MBAA) But we can’t do it without our great volunteers. If you’d like to help this year, sign up here:

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StreetShimonHelp promote your favorite bike event – the Tempe Tour de Fat – and you could win a bike!

Post flyers around your town (anywhere SouthWest USA!) and you can be in the running to win a free bike or shwag from New Belgium Brewing Company – the friendly beer folks who put on Tour de Fat festivals around the nation. All you need to do is sign up at and stick posters on every (legal) surface in town!

How does it work?

1) Go to .

2) Login using your Facebook account. Yes, go ahead and give it all the permissions.

3) You’ll need to fill in some information about yourself. Under Line 1 of your mailing address, put down your organization (ie: Ride for Reading).

4) Once all that’s in, You’ll see a list of Available Events. Scroll down to Tour De Fat and Join the Campaign for Tempe.

5) Now you’ll see a list of available actions on the left. These actions are those that are available in whatever distance range you signed up for.

6) Pick some online actions and do them.

7) If you would like promo, click the Request Promo on the right of your screen under “Enter a Bundle Code” and request your promo. Be sure your address is listed correctly, and StreetShimon will send you the posters, flyers, etc. for you to distribute. They’ll arrive in a few days.

8) Once you go out and promote — be sure to take photos of the posters up. When complete you need to close out your actions. Do this under the My Actions section, when you click on Complete this Action, you have to upload pictures proving that you did the postering and so we can send TdF a nice report with all the photos and locations the posters were distributed.


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TutubikerVolunteer sign up is now open for the 2013 Tour de Fat! Get your team registered early for the best assignments.
The annual New Belgium Tour de Fat is on Saturday, October 5th this year. As a volunteer last year you know that the event is run by volunteers and all proceeds go directly to the Tempe Bicycle Action Group, Bike Saviours Bicycle Collective, the Mountain Bike Association of Arizona, and the Central Arizona Mountain Bike Patrol and others.

To sign up you and your team to volunteer, go to or click here.

Volunteers are an indispensable part of the success of Tour de Fat; they make sure everyone has a great time sharing their love of bicycles, beer and brotherhood. Thanks for being eager to stay informed, and we hope to see you there!

The event in Tempe is one of the largest on New Belgium’s tour. We drew over 10,000 people last year, and we need about 400 volunteers to ensure that the event goes smoothly. As a volunteer you’ll get 2 free beer tokens & a volunteer t-shirt. Plus, it will be fun – so sign up now!

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Grab your bike and your fishnets – Tour de Fat is coming to Tempe Oct. 5. But first – grab your friends and get ready to volunteer in the biggest bike event in town!

Volunteer to help us out in a couple ways:

1. Enjoy the Tour de Fat as it’s meant to be- with your friends! Volunteers can sign up as a group and work together during a specific shift. Whether you want to work with a specific group, during a specific time period, or in a particular position, be one of the first to register! Sign up to be the first to know when volunteer registration opens by going to or click here. Registration will begin soon.

As the lifeblood of this event, volunteers earn a free Tour de Fat t-shirt and two beer tokens.

2. Live or frequent anywhere in Arizona? Help us spread the word about the biggest party in town by volunteering to invite EVERYONE. Hand out flyers, put up posters and you could be in line for incentives and/or prizes through a system called StreetShimon. Please email if you’re interested!

Background: The Tempe Tour de Fat is the biggest bike party in the southwest. 100% of the proceeds go to local non-profit groups: TBAG, Bike Saviours, and Mountain Bike Association of Arizona. This years party is on Saturday October 5th at Tempe Beach Park. We need your help to make this party another  spread the bike love and help us raise more money for biking in the valley.

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UPDATE! Get your bike on before the beer & band show up for the Maple Ash Bash Saturday, March 30. Show up at 11 a.m. Saturday at the downtown Cartel (1 N. 1st Street Phoenix) for a fun and festive photo scavenger ride to the Tempe Cartel. The 13.7-mile ride will stop at five locations, where cyclists will be invited to take a pic of a secret item – the winner will get tattooed! Wondering what to wear? Get out your tutu and leotard, any wacky costumes are welcome!

Find the Cartel-to-Cartel route here.

Once back, enjoy some brew and friends at the main Maple Ash Bash from 1- 8 p.m. at the Tempe Cartel Coffee Shop.

Come check out a few bike races and live music while sipping on suds poured by your trusty TBAG friends. TBAG will collect the $4 per beer cost and make your money work for you in our many community and awareness projects. Not feeling thirsty yet? Brews will be donated by:

►Four Peaks Brewery
►SanTan Brewing Company
►New Belgium Brewing
►Odell Brewing Company

… so come spend like like a crazy person. Buy your mom a beer. Buy your beer a beer. And we’ll be gosh-darned pleased if you’d be willing to buy us a beer.

RSVP – and invite your friends – on Facebook!

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TaubersIt’s coming! Mark your calendar now, because you’re going to be busy this Oct. 5. New Belgium Recently released the calendar for the Tour de Fat stops, and October is Tempe’s month!

Last year, the Tour de Fat raised $87,000 for local Arizona nonprofits like TBAG, Bike Saviours and the Mountain Bike Association of Arizona. This was the largest amount raised of any Tour de Fat stop, including New Belgium’s home town of Ft Collins!

This year, let’s go even bigger.

As always, this event depends on your participation – and we don’t just mean dancing  around in your puppy suit or tutu, we need your help to volunteer. In 2012, 350 volunteers helped make the Tour de Fat possible, so be sure to sign up for the all-call for volunteers again this year.

Interested in joining any of the other Tour de Fats? Here’s the newly released schedule for 2013:

Atlanta – May 11
DC – June 1
Durham – June 15
Nashville – June 22
Chicago – July 13
Minneapolis – July 27
Boise – August 17
Ft. Collins – August 31
Denver – September 7
San Francisco – September 21
San Diego – September 28
Tempe – October 5

More stats on the 2012 Tour de Fat in Tempe:

Attendance: 10,000+

Bike Parade Attendance: 5000+
Money Raised: $87,216
Waste Diversion Rate: 88%

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Friday Oct. 5. OHSO New Belgium Night

6:00 p.m. |OHSO Eatery & Nanobrewery | 4900 E Indian School Rd, Phoenix

Because of construction at MADCAP theater in Tempe, the bike movie night had to be canceled this year. Instead, New Belgium is doing a promo at OHSO Eatery & Nanobrewery. OHSO has some great bike racks and is located along the Arizona Canal for easy access from Tempe or Phoenix.

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Thursday Oct. 4 New Belgium bike giveaway at Casey Moore’s

7:00 p.m. |Casey Moore’s | 850 S Ash Ave, Tempe

Check out this historic local hangout spot, sip some amazing New Belgium brews and … wait for it… get in line to get the New Belgium bike that will be given away! Just think of sporting those wheels during the Tour de Fat the parade! Want to know more about your potential new bike? A Facebook event will be posted shortly – stay tuned.

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Wednesday Oct. 3 | 7:30 p.m.׀ Meet at Tempe Beach Park, on the corner of Rio Salado Parkway and Mill Avenue

Get ready! This ride isn’t exactly at Tempe Tour de Fat parade speed. Enjoy a ride to the Praying Monk in Old Town Scottsdale with the State Bike crew on their Loops Ride. New Belgium will have beer specials lined up for the riders.

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Let us know you’re down to hang during Tour de Fat warm up events: join the new Facebook events below.

Monday Oct. 1 World of Beer
526 S Mill Ave, Tempe

Join the local New Belgium crew at World of Beer in Tempe on Monday October 1st. They’ll be raffling a 2012 New Belgium Cruiser and have 10 New Belgium beers on tap all week! Check out all of the details and RSVP here:

Monday Oct. 1 FilmBar
6:30 p.m. | 815 North 2nd Street, Phoenix

Need a break from the weekend? Pull up a seat at FilmBar in downtown Phoenix and enjoy a bike-themed movie with your gearhead friends.

RSVP to this event at our Facebook events page:

Tuesday Oct. 2 Tour de Fat pub crawl and Boulders on Broadway bike raffle
7:00 p.m.׀ Meet at Tempe Beach Park, on the corner of Rio Salado Parkway and Mill Avenue
Join us for a pub crawl through Tempe which ends at Boulders on Broadway where we’ll raffle off a bike and peddle some Pedalcraft goods. The first stop is at at World of Beer, then we’ll move on to Handlebar and Grill and hit up Devils Advocate before we end at Boulders on Broadway for a bike raffle and Pedalcraft art sale.

RSVP to the event on Facebook at
For more information, check out

Learn more about the Pedalcraft event Sept. 28 at

Wednesday Oct. 3 Loops Ride
7:30 p.m.׀ Meet at Tempe Beach Park, on the corner of Rio Salado Parkway and Mill Avenue
Get ready this ride isn’t exactly at Tempe Tour de Fat parade speed. Enjoy a ride through town with the State Bike crew on their Loops Ride. Join your fellow riders as they make the trek to Praying Monk in Old Town Scottsdale for another couple sips of delicious mana from heaven, craft brew.

RSVP to the Facebook event here .
MBAA Papago Peddler
6 p.m | meet at Tempe Beach Park (NW corner Mill and Rio Salado) end at Tavern on Mill and Boulders
Get some dirt on your tires for this non-technical ½ mile cruise through Papago Park. After the ride, whet your whistle at Tavern on Mill and Boulders on Broadway. For more information, visit

Thursday Oct. 4 New Belgium bike giveaway  @ Casey Moore’s
7:00 p.m. |Casey Moore’s | 850 S. Ash Ave. Tempe
Check out this bike-friendly beer garden, sip some amazing New Belgium brews and … wait for it… get in line to get the New Belgium bike that will be given away. Just think of sporting those wheels during the Tour de Fat the parade!  Want to know more about your potential new bike?

Friday Oct. 5 O.H.S.O good
6 p.m. | O.H.S.O. Eatery + Nano Brewery | 4900 E. Indian School Rd. Phoenix
Sample some fine grub and tasty New Belgium craft beer at this Phoenix beer with friends.
To RSVP for this event, visit the Facebook event page here.

Saturday Oct. 6 Tour de Fat
Registration starts at 9 a.m. | Bike tour starts at 10 a.m. | Beer is a flowin’ at 11 a.m. – 4 p.m.
Tempe Beach Park
It’s like Christmas, New Years, your birthday, and Hanukkah all wrapped in one. RSVP at the Tempe Tour de Fat Facebook event page,

Want to get yourself a little claim to fame plus a fancy new bike? Pledge to swap your car in for a bike on the Tempe Tour de Fat Facebook event listed above. Need a little inspiration? Check out last year’s winner at

Saturday Oct. 6 Afterparty
 5:00 p.m. | Sail Inn | 26 S. Farmer Ave. Tempe
Cool down after the festival with live music featuring as-seen-at-TdF talent He’s My Brother, She’s My Sister plus JEFF The Brotherhood, Milo Greene, Dry River Yacht Club and many more. TBAG volunteers get special admission price.

21+ only | $12 advance/ $14 day of show | Half off for TBAG volunteers

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