Get a life. Give up your car.


Support your favorite local bike shop and revolutionize your life by  trading in your car for a bike of your choosing Oct. 5 during the Tempe Tour de Fat. New Belgium Brewing Co. will pay a local establishment up to $2,250 for a bike when you fork over your keys and vow to live a car-free life.

Anyone can enter. Simply tell New Belgium why you’re the best and most devoted candidate for a brand new commuter bike via video, photos or in writing on the Tour de Fat Tempe Facebook page:
If you’d like more information, help with your video, or how to enter contact: or go to